February 3rd, 2011 01:45 PM
New Yahoo! Study Reveals TV’s Future is Online
Right this very moment, consumers are watching TV content online. They are also watching online content on their TVs. The convergence of TV and Internet is here, and this creates a clear opportunity for advertisers.
To help make sense of this new landscape for brands and agencies, our Yahoo! recently partnered with Ipsos OTX MediaCT, surveying DSL-connected households in the U.S. The study focused on gauging consumer usage of Internet-connected TV devices, as well as attitudes around advertising on Yahoo!’s Connected TV product. These seven key findings emerged:
(more…)
Posted by ateames
[ 3 comments | Categories: Business, Consumer, Distribution ]
November 2nd, 2010 08:48 AM
Yahoo! and Samsung have announced an extended partnership to deliver Yahoo! Connected TV in 26 new countries across Europe, bringing Yahoo! Connected TV on Samsung TVs to 39 countries worldwide. Yahoo! Connected TV is currently in use in 135 countries on approximately 4 million devices. Today’s news builds on the partnership that Yahoo! and Samsung first announced in January 2009.
(more…)
Posted by ateames
[ 4 comments | Categories: Business, Consumer, Distribution ]
September 16th, 2010 08:55 AM
Today Yahoo! announced a brand new partnership with Toshiba to feature Yahoo! Connected TV on several models of Toshiba’s latest 46”-55” HDTVs, including the WX800 Cinema Series® 3D LED. With the addition of Toshiba, users can now enjoy Yahoo! Connected TV on TVs from Samsung, Sony, LG, VIZIO, and HiSense.
(more…)
Posted by ateames
[ 6 comments | Categories: Business, Consumer, Distribution ]
