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January 11th, 2013 10:49 AM

Yahoo! Connected TV and Partners Enhance TV Watching

At CES 2013 this week, Yahoo! Connected TV was showing off our work with content partners to enhance one of our biggest daily habits: watching TV. To make TV viewing more engaging, Yahoo! Broadcast Interactivity uses Soundprint™ technology to detect what a TV viewer is watching, and then delivers real-time Internet content to complement the TV show or advertisement.  During CES, we highlighted some of the entertainment and sports content available from our partners including videos, photos, sports stats, show trivia, voting, shopping, game show play, and more.

TV show fans will be delighted with Showtime® Shameless behind the scenes videos, Nat Geo Wild® Big Cat Week images, fun facts, and merchandise discounts, and engaging content for the popular Wheel of Fortune® game show.  Bravo® fans can participate in live polls and test their TV show knowledge with the trivia challenge.  On HSN®, home shoppers can purchase an item highlighted on the show and take advantage of specials of the day.

Beyond these cool entertainment experiences, some of the most popular TV apps are for sports fans. Showtime Sports® delivers in-depth fighter profiles, videos, and polls for Showtime CHAMPIONSHIP Boxing®. The Yahoo! Sports TV app provides the ultimate football game watching experience, including real-time football stats, scores, news, and videos right on your TV.

We’re also working with advertisers like Verizon Mobile® to bring you enhanced commercials so you can access special offers, coupons or download apps between shows.

It has been a great week at CES, and we appreciate the innovative entertainment and sports TV apps our partners have delivered on Yahoo! Connected TV. Check back here throughout 2013 as we continue to create and share new ways to entertain and inspire you.

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