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March 9th, 2012 10:58 AM

Mercedes-Benz®, Yahoo!® Sports and Yahoo!® Connected TV Deliver an Interactive Ad Experience for NCAA® Basketball Fans

Top brand advertiser Mercedes-Benz has jumped on the 2012 NCAA® Basketball tournament bandwagon with Yahoo! Sports and Yahoo Connected TV.  Mercedes-Benz is the official sponsor of the Yahoo! Sports TV app during the 2012 NCAA Basketball tournament.  The Yahoo Sports TV App is available on HDTVs with Yahoo Connected TV from Sony®, VIZIO®, Toshiba® and Samsung®.

Mercedes has also chosen to take advantage of Yahoo! Broadcast Interactivity, an exciting technology that delivers Internet content based on what you are watching.  Whenever the 2012 Mercedes C-Class Television Ads are playing, Yahoo! Connected TV will deliver an interactive TV ad featuring information, photos and videos for the Mercedes-Benz C30 sedan and coupe.

Sports fans can explore the exciting content for the Mercedes-Benz C-Class cars, while watching their favorite teams battle it out on the basketball court.  Yahoo! Broadcast Interactivity is available on over 32 models of 2011 and 2012 Sony TVs.

All of this exciting interactive Internet content is available on the best screen in the house, your TV.  Download the Yahoo Sports TV App today, check out the Mercedes-Benz C-Class, and enjoy the excitement of the NCAA Basketball tournament in March!

To read more about innovative Mercedes-Benz advertising experiences on smart phones, tablets and PCs, check out the Yahoo! Advertising blog.

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