Since launching in 2009, Yahoo! has created the leading global connected TV platform with over 10 million TVs sold worldwide. Monetization through selling TV Apps was a key request from our network of over 14,000 developers and publishers. At the Consumer Electronics Show in January of 2011, Yahoo! demonstrated a beta version of the Yahoo! Connected TV Store and opened it up to developers.
We are excited to announce that the Yahoo! Connected TV Store is available to consumers today on Sony and Toshiba TVs with the Yahoo! Connected TV platform. Consumers can now download premium Paid TV Apps in addition to the 180+ Free TV Apps available today. We expect the rollout of the Yahoo Connected TV Store to reach millions of TVs in the coming months. Here is quick recap of the program: