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February 28th, 2014 08:42 AM

We’ve Moved!

We’ve moved! As of today, the Yahoo Connected TV blog has moved to Tumblr Come on over and check us out and say hi.

January 11th, 2013 10:49 AM

Yahoo! Connected TV and Partners Enhance TV Watching

At CES 2013 this week, Yahoo! Connected TV was showing off our work with content partners to enhance one of our biggest daily habits: watching TV. To make TV viewing more engaging, Yahoo! Broadcast Interactivity uses Soundprint™ technology to detect what a TV viewer is watching, and then delivers real-time Internet content to complement the TV show or advertisement.  During CES, we highlighted some of the entertainment and sports content available from our partners including videos, photos, sports stats, show trivia, voting, shopping, game show play, and more.

TV show fans will be delighted with Showtime® Shameless behind the scenes videos, Nat Geo Wild® Big Cat Week images, fun facts, and merchandise discounts, and engaging content for the popular Wheel of Fortune® game show.  Bravo® fans can participate in live polls and test their TV show knowledge with the trivia challenge.  On HSN®, home shoppers can purchase an item highlighted on the show and take advantage of specials of the day.

Beyond these cool entertainment experiences, some of the most popular TV apps are for sports fans. Showtime Sports® delivers in-depth fighter profiles, videos, and polls for Showtime CHAMPIONSHIP Boxing®. The Yahoo! Sports TV app provides the ultimate football game watching experience, including real-time football stats, scores, news, and videos right on your TV.

We’re also working with advertisers like Verizon Mobile® to bring you enhanced commercials so you can access special offers, coupons or download apps between shows.

It has been a great week at CES, and we appreciate the innovative entertainment and sports TV apps our partners have delivered on Yahoo! Connected TV. Check back here throughout 2013 as we continue to create and share new ways to entertain and inspire you.

November 6th, 2012 03:04 PM

Yahoo! and Samsung Partner to Deliver Interactive TV

Everyone loves watching TV, and today Yahoo! is making the experience even better for many TV owners in the U.S. We’re thrilled to announce that we’ve expanded our partnership with Samsung to make it so that anyone who purchases or already has a 2012 Samsung SmartTV will be able to engage more with their favorite shows and commercials.

Now, with the touch of a remote, connected tablet or phone, Samsung SmartTV viewers can easily access content or offers related to your favorite TV shows and commercials they are watching. Now you will see subtle, on-screen prompts telling you that complementary content is available like trivia, additional insights on shows and actors, interactive games, and much more.

{Yahoo! Broadcast Interactivity TV Show}

Thanks to Yahoo!’s SoundPrint (which powers the popular IntoNow app) and Connected TV technologies and Samsung’s SyncPlus platform, TV watchers can have a truly enhanced and engaging experience in their living room.

For programmers and advertisers, this partnership also creates a powerful business opportunity. Advertisers can go beyond traditional 30-second commercials by embedding options for viewers to immediately download apps or digital media, get coupons, order samples, read reviews or see more product information. TV programmers can provide complementary content like trivia, more show insights or interactive gaming to extend engagement.

Current Yahoo! Broadcast Interactivity TV programming partners National Geographic Channel and Showtime Networks, will be working with Yahoo! to expand their lineup of shows with interactive content.

{Yahoo! Broadcast Interactivity TV Commercial}

The new features are currently available with the latest software update to Samsung’s 2012 Smart TVs in the U.S. and will be integrated directly into future models of Samsung Smart TVs.